How to use a blog to support your search engine rankings | Read Now
The blog is a big playground
for the author's creativity. Each blog post serves the general purpose of
increasing the search engine ranking of the website. You might be wondering how
a blog could possibly do personal writing! A blog is a platform where you can
share information, awareness, knowledge, and expertise on your product with the
community or with your potential customers. The blog is the best tool to attract
your customers.
Google ignores sites that
remain static and unchanged for years at a time. There are many such sites
floating across the spectrum of the World Wide Web. Search engines strictly
monitor the latest updates of every website. If you post two-three blogs a
week, you are seizing the maximum opportunity to systematically update your
website. This signifies that your blog is active and taken care of. Search
engines hate passive blogs and websites.
However, blog content should
potentially be enough to pull in a lot of visitors and spend time reading it.
It should talk about a topic that search engines might consider worth sending
to users.
Make your blog social
Once your blogs are updated
with new content, you can share the blog on social media sites to get to know
more people about your blog, product, and services. As soon as you receive a
positive comment on the blog, it adds to the ranking of your website, because
search engines are smart, they collect information about a product from all
places, to judge the ranking criteria.
Thus blogging is a very
important factor behind the ranking of a website. You should keep your blog
active so that you can keep yourself current in the competition. So start
blogging today. For better results, you can also keep a good SEO Company in Noida.
Add
more page reasons to stay longer
The more pages, the more search
engines crawl on your website. If your website is a mine of excellent blogs and
has been viral on social media platforms, you will be able to get more visitors.
When these visitors are spending more time on your blog, it indicates that the
blog has some good information that they are interested in.
On the other hand, with limited
pages on your website, you cannot widen the use of keywords, which is the soul
of SEO. If so, you may have to place your existing content with the same
keywords, which is again a threat to ranking in search engine result pages.
Inbound
links to increase authenticity
A blog should have an inbound
link as a reference. Search engines identify inbound links as a vote of
confidence. With more inbound links, more visitors spend time on your website
for any related information. This increases the authenticity of the website in
the eyes of search engines.
Playing with keywords is essential in the blog, and there are plenty of opportunities to do so.
Optimizing all blogs with related keywords and combining these keywords with
inbound links makes your blog an information mine. When users type the same
keywords on the Google search box, Google identifies all the pages in your blog
with keywords and displays them in the search engine pages. This increases the
visibility of the blog, increases the number of clicks.
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