How PPC Services Can Be the Secret Sauce of Your Digital Marketing Strategy

 Want to quickly increase brand awareness, leads, and revenue? Pay-per-click (PPC) advertising services can help. When you establish organic rankings with search engine optimization (SEO), pay-per-click (PPC) ads work quickly to boost exposure and results for your business. In fact, 65% of high-intent searches occur on ad clicks.

Curious how PPC services can work for you? Keep reading to talk with a strategist or contact Inbound Marketing Inc.!

What is PPC services?

PPC refers to a paid advertising strategy that allows you to bid on the keywords you want to trigger ads.

If your bid and quality score is the highest, then your ad will appear when people search for your target keywords on search engines like Google. In addition to advertising in search results, you can use PPC to display advertisements on websites on the Google search network.

why can you choose to use PPC advertisements?

•  Cost-effectiveness: PPC advertising is often a cost-effective way to promote your business and increase your conversions. You can choose how much you bid for ad space, and you pay only when someone clicks on your ad. Then, when they click, they are 50% more likely to make a purchase than when they arrive on your page organically.
• Fast Results: With SEO, it may take some time to see increased traffic. With PPC, however, your ads can start appearing at the top of search results and relevant websites as soon as you start your campaign.
•  Easy result tracking: You can easily track your campaigns with tools like Google Ads. You can use this information to test advertising variations and improve your PPC strategy.
• Accurate targeting: You can target PPC ads to specific users based on their demographics, online activity, and other features. This capability helps you reach the users who are most likely to make a purchase.

What PPC services include depends on the company you work with and the plan you choose.

PPC services - such as those offered by Inbound Marketing Inc. - often involve developing a PPC strategy, conducting keyword research, preparing ad copy, managing bids, and providing campaign reporting.

Often times, you also, get a dedicated account representative and artificial intelligence-driven competitive research.

PPC Services List

Core PPC management services allow you to advertise on Google, Bing, or YouTube. In addition to our YouTube, Bing, and Google PPC services, we also offer a variety of PPC services, including:

1.  PPC audit services: learn to improve your strategy and campaigns.
2.  Remarketing services: Target ads to users who previously visited your website.
3. Social Media Advertising Services: Reach users on Facebook, Twitter, LinkedIn, and other social media sites with a custom advertising campaign.
4. Location-based advertising services: Target users based on their location to increase their conversions.

Why work with a PPC service company?

Working with a professional PPC services company gives you many advantages to run your campaigns. Learning to run a successful PPC campaign takes time. You either have to hire someone to run your campaigns, which can be expensive or can train someone to do it, which is time-wise.Managing your own PPC campaigns take employees and resources away from other business functions and means that you cannot start with your PPC campaigns right now.

If you hire one of the PPC management companies, however, you will work with experts who already understand the ins and outs of PPC. This knowledge means that you can start seeing results almost immediately.